Англо-русский экономический словарь.
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Mix — Usually referring to E. Jerome McCarthy s 4 P classification for developing an effective marketing strategy, which encompasses: product, price, placement (distribution) and promotion. When it s a consumer centric marketing mix, it has been… … Investment dictionary
adapted marketing mix — An international marketing strategy for adjusting the elements of the marketing mix of a product for each international target market. This strategy will add to the costs but is undertaken in the hope of attracting a larger market share and… … Big dictionary of business and management
standardized marketing mix — A marketing strategy adopted by multinational companies for using basically the same products, advertising, distribution channels, and other elements of the marketing mix in all the company s international markets. See globalization strategy … Big dictionary of business and management
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing effectiveness — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
